In the context of nonwoven web bonding, this refers to a method of CHEMICALLY BONDING a web of fibers using the gravure method of printing. The gravure system uses a solid roller that is engraved with numerous small indentations. In the bonding process, the roller is partially immersed into an adhesive resin solution. As the roller turns, the excess solution is removed by a doctor blade, which leaves only the adhesive binder solution in the roller’s indentations. An unbonded web is then squeezed against the gravure roller (generally by a rubber roller) and the resin penetrates the web by osmosis. The web is then dried to remove the water and the binder remains.